Wednesday, 14 November 2012

Job handicaps

Spare a thought for the poor Agrostologist who suffers from hay fever or the bewildered armpit sniffer who does not nose what she is doing.

Source:
There are perhaps some other, as yet unrecognised impairments that may restrict others from achieving peak performance in their jobs, such as:



A cardiac surgeon who isn't vain
A dentist who doesn't know the drill
A proctoligist who isn't behind on his work
A tribologist who rubs people up the wrong way
An electrician wearing shorts
A ham-fisted Jewish butcher
A highly strung funambulist
A milliner who is not a mad hatter
A wealthy baker who does not need the dough
A French executioner who heads off in the wrong direction
A pervicacious chiropodist who will not face defeat
A prestidigitationist with a heavy hand


Others? 



Thursday, 27 September 2012

Meadowtation





















Meditate (verb):
1.    to engage in thought or contemplation; reflect.
2.   to engage in devout religious contemplation, or quiescent spiritual introspection.

Meadowtate (verb):
To lie gently down in the soft, cool green grass of a local meadow, grassland, lawn or other luscious sward – grass stalk in teeth; and to stretch out, arms and legs widely spread out, bare toes extended (separately) heavenwards; then to gaze out, up, across, deep down – outside, inside – and contemplate ….

Source

To be,
To see
To listen
To hear
And smell, inhale, exhale
To know
To become
…. to be
The Grass

Barren ground ~ a seed of hope
Fragile, pale green fingers extend ~ into light ~ up, to starlight
Reaching, stretching, unfolding
Warm in summer bright
Crackling in photosynthetic light
Richest, light-born life

Roots, delving
Into richest crannies, grasping…
Sustenance ~ succour ~ absorbing
deep, down, nurturing life

Rejoicing ~
Flower heads borne high
Singing, swaying  ~ spreading
Wind-borne life
New ~ renew ~ a seed born hope

Source
  
Meadowtation (noun): The process of lying down in a luscious grassland and contemplating – quiescently, deeply, sonorously, dreamily - the inside of one’s eyeballs.


Source




Now even mice are doing it.

Forget Forest Bathing - sports stars are now turning in their droves to Meadowtation.




“I’ve come to find out I’m a meadow-tator,” Jamie Anderson [double Olympic medal-winning snowboarder] said, laughing hard at her joke.



                     

Wednesday, 19 September 2012

Cadbury replies...


Cadbury has answered my letter regarding perceived structural, epistemological and marketing flaws in the television advert for their new re-sealable chocolate wrapping.

I wrote:


They replied:


RE: Advertisement for Re-sealable chocolate packaging        (19/09/2012)

Dear Craig,

Many thanks for your feedback, we appreciate all consumer comments and take them very seriously.

The re-sealable packaging innovation is in-line with current South Africa consumer trends which shows consumers are constantly seeking new experiences beyond the product. We are thrilled to hear that you enjoy your Cadbury Dairy Milk slab in one sitting, however many consumers do wish to tuck away their special chocolate treat to enjoy it for longer.

With regards to the TV commercial, an aesthetic creative decision was made to make the brand name on the blocks of chocolate more visible.

Thanks once again for your feedback we hope that you will continue to be an avid Cadbury Dairy Milk Fan.

With warm regards,



Melanie Lush
Promotions & Events Coordinator




Kraft Foods South Africa
18 Harrowdene Office Park
Kelvin Drive, Woodmead
Sandton 2191
Private Bag X44
Gallo Manor 2052
Johannesburg
South Africa

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 

Only one question still remains (or, actually two):

(1) What, Dear Blog Reader (and assumed chocolate eater), are the new kinds of experiences that you, the consumer, are seeking “beyond the product”, and can these experiences surpass consumption of the actual product itself (the chocolate)?

(2) What other things can empty resealable chocolate wrappers be used for, apart from storing false teeth?