- Can people really tell the difference between the more expensive Cadbury chocolate and the cheaper Beacon brand?
- Do people like dark or milk chocolate more?
- Does the preference for dark or milk chocolate depend on the brand?
Blind taste test using 20 students and staff in the School of Biological and Conservation Sciences, University of KwaZulu-Natal, Pietermaritzburg, South Africa. Twenty subjects were provided with randomly-selected blocks of a particular brand (Cadbury or Beacon) and flavour (dark or milk) of chocolate (five replicate subjects for each). They were asked to rank the the taste relative to a standard chocolate bar (Nestle milk) on a 7-point hedonic scale ranging from "Like it very much less" to "Like it very much more".
Two-way Analysis of Covariance for mean taste rating affected by brand and flavour (and brand by flavour interaction), adjusted for possible effect of age of subject (ranging from 20-58) on taste preference.
|Preference for chocolate brand and flavour (compared to Nestle milk chocolate)|
Buy the cheaper Beacon dark chocolate to maximise your taste experience
News flash! Latest research reveals that even if you don't like chocolate, make sure you keep feeding your essential, hungry gut bacteria the finest dark (single origin) chocolate bars you can buy
Improved thinking. Decreased appetite. Lowered blood pressure. The potential health benefits of dark chocolate keep piling up